JdC Garden Trends 2022 - modèle

Your VISIT

 

Your hosted international buyer program

◊◊ Benefits ◊◊

  • English conferences about European market trends
  • A professional business Meeting service to connect with targeted European suppliers and plan your business meetings
  • An international path, highlighting exhibitors ready to export and speaking English
  • Free accommodation* for a minimum stay of 2 nights
  • Free lunches and coffee breaks on the meeting area

A team to support and guide you:

We create the best conditions during your stay finding customized solutions throughout your visit!

A dedicated contact (english speaking)

We are here to support you and answer your questions about your visit to the event. Please contact: Emilie Ragoin - emilie.ragoin@infopro-digital.com for any question.

Tailor made services!

Meeting rooms are provided for our visitors*: benefit from this opportunity to discuss your product listings with your colleagues, if you come as a group!

 LET US KNOW WHAT YOU NEED, WE HAVE THE SOLUTION!
*Under conditions, depending on visitor's profile.

2022 Trends#GARDENING FOR NEW GARDENERS

In the midst of the third confinement, the crucial point not to be ignored in any way for all professional garden players is the following: The vegetable garden and its new generation of consumers.


During the first confinement, many first-timers took an interest in the vegetable garden. This short-term interest was in fact important because it provided an escape, an observation of the rhythms of nature to better accept our own constrained rhythms.

For the first time, entire product departments, such as seeds, were dedicated to both older and more experienced customers, as well as to younger, first-time buyers.

This time, all the kind of retailers did not let themselves be caught off guard. Thus, some decorating stores have also equipped themselves with "vegetable garden" departments that would make some specialists turn pale. [...]

2022 Trends#KHAKI: THE COLOR IN THE SPOTLIGHT

Why is Khaki a timeless trend color?

Khaki is one of the star colors presented in chlorosphere's 2022 trend book, already well established in decorating, ready-to-wear and industry.

Why is this color a new key reference for outdoor?


Khaki as a background color
In the 90s, the famous green color was the background color that predominated in our market: fences, privacy screens, canisses, also declined on a large number of plastic items in the garden, from the shelter to furniture, through pottery and [...]

2022 Trends#CHLOROSPHERE AGENCY INTERVIEW: TOMORROW'S GARDEN

How is the health crisis accelerating the garden sector transformation? What will tomorrow’s garden look like? Analysis of the lessons to be learned from this period and the consumer purchasing behaviour implications.


Has the health crisis experienced in 2020 led to a change in consumers behavior?
M.R.: "The health crisis experienced in 2020 and especially the confinement have not so much created new behaviors, but rather affirmed certainties, attitudes and wills among consumers. Urban densification has shown its limits. What good is a city if there are no [...]

TheSPECIAL ISSUE

Every year for the past 5 years, the special edition has been sent to more than 10,000 decision-makers from the Gardening distribution. In 2021, the MAG#5 was released with 4 leading articles written through testimonials of leading persons of the retail sector (suppliers and buyers) and of peripheral actors (Pro, trade, architects…). And a special pull-out booklet for novelties presentations.